Fashion melody

Ascension brand awareness, was the case as a Coach Richard development in China is the most important one of the opportunities and challenges. coach outlet in China’s current brand recognition is about 16%, but the United States and Japan in brand awareness of 79% and 64% respectively, this means that the Coach into the Chinese market and Large space.
In the China of entrepreneurs “accept interview on the same day,” Richard case just saw the Coach of sina micro bo, close to 250000 fans let him some excitement, “from last September set up to now, the growth of speed, show that the Coach in China’s attraction.”

Release the new product, the brand publicity, New York fashion spread dynamic news, Coach of sina micro bo update several times every day. Madison series is Coach, a subsidiary of a best-selling series, 2011 as Coach70 anniversary of department released a new product, product in micro blog after caused Many fans chase after hold in both hands. “The fans are through the Coach products know New York fashion and the direction of the development trend of the Coach, on behalf of the New York fashion.” Fans of the reaction, it is the case and Daniel team are happy to see.